Facebook ads - marketing in general



  • Collective Wisdom Of The Silver Fern:

    I've been elected President of my rugby club over the break (last man standing) and decided to fix some shit up.

    Part of the fix is pissing off the old system of putting sponsors on jerseys and training gear, or other club paraphernalia.

    Important note: as a little suburban club of 10 years, we don't have our own home ground. We need to be flexible in our approach to sponsorship, as we simply can't rely on being in the same place for a long period of time. Our "clubhouse" is effectively one of those site office things you see on a construction site. Our storage shed is a shipping container. One day we dream of upgrading to the point where we have our own toilets and change rooms.

    The first issue with it I have: its shit advertising for a sponsor. A tiny little logo on a jersey you can barely see on-field, that is going to last 5 minutes before getting covered in sweat, blood, or mud, then thrown in the laundry bag? Fuck that. I'd want more for my money.

    And, once the sponsor pisses off, you've got them on your gear for the next year, or how ever long that set of jerseys / training gear lasts. Particularly if you've got leftovers, and want to distribute some as emergency spares in the next year.

    In any case, my idea is to give the sponsor something useful: firstly a big fucking banner we'll hang up at our home ground and take photos/video of, then spread around social media by everyone.

    Secondly, using FB to run Ads. I've been playing around with using the "Boost Post" function a little, but would like to know if anyone has knowledge of how best to use it. Hints and shit, particularly when it comes to promotion. The basic idea is this:

    I create multimedia using the resources I have (a half decent video and stills camera), and upload to YouTube.

    I link that content to a post in FB.

    I use the "Boost Post" function to spray that shit all over the area I want e.g. if I'm looking at players/coaches, only the part of Sydney in which the club is based. If I'm promoting a sponsor with a decent footprint, then I get them all over the city or state.

    Any help appreciated.



  • I don't know anything about the facebook side.

    But as someone with a small business when I have "sponsored" clubs I treated it as a donation. I won't get any business from it and told them not to bother putting a small logo on a sleeve as it was more hassle then its worth.

    What I did find worked well though when I played at a club with no decent facilities is to get a pub to chip in and hold all the post match there. They got their moneys worth in the end for the price of some discount jugs and a set of new jerseys each year.



  • At a club I used to play for, each team member went to try and source a sponsor for them $200 a year, which meant you didn't have to pay fees or for your #1s (club obviously had a couple of bigger sponsors too)..although we did have club rooms with a list of sponsors on the wall and if you got MOTM your name would be read with your sponsor which would in turn go out with the newsletter to players, fans etc.



  • @mooshld said in Facebook ads - marketing in general:

    What I did find worked well though when I played at a club with no decent facilities is to get a pub to chip in and hold all the post match there. They got their moneys worth in the end for the price of some discount jugs and a set of new jerseys each year.

    We have a pub sponsor - well it's more of a partnership. They don't give us any money, but we're given the opportunity to fundraise at the pub every Friday. Standard meat tray raffle but we make anywhere from $300-800 a week.

    Our club members get a discount card to use at the pub as well - and another percentage goes back to the club.



  • @NTA said in Facebook ads - marketing in general:

    Collective Wisdom Of The Silver Fern:

    I've been elected President of my rugby club over the break (last man standing) and decided to fix some shit up.

    Part of the fix is pissing off the old system of putting sponsors on jerseys and training gear, or other club paraphernalia.

    Important note: as a little suburban club of 10 years, we don't have our own home ground. We need to be flexible in our approach to sponsorship, as we simply can't rely on being in the same place for a long period of time. Our "clubhouse" is effectively one of those site office things you see on a construction site. Our storage shed is a shipping container. One day we dream of upgrading to the point where we have our own toilets and change rooms.

    The first issue with it I have: its shit advertising for a sponsor. A tiny little logo on a jersey you can barely see on-field, that is going to last 5 minutes before getting covered in sweat, blood, or mud, then thrown in the laundry bag? Fuck that. I'd want more for my money.

    And, once the sponsor pisses off, you've got them on your gear for the next year, or how ever long that set of jerseys / training gear lasts. Particularly if you've got leftovers, and want to distribute some as emergency spares in the next year.

    In any case, my idea is to give the sponsor something useful: firstly a big fucking banner we'll hang up at our home ground and take photos/video of, then spread around social media by everyone.

    Secondly, using FB to run Ads. I've been playing around with using the "Boost Post" function a little, but would like to know if anyone has knowledge of how best to use it. Hints and shit, particularly when it comes to promotion. The basic idea is this:

    I create multimedia using the resources I have (a half decent video and stills camera), and upload to YouTube.

    I link that content to a post in FB.

    I use the "Boost Post" function to spray that shit all over the area I want e.g. if I'm looking at players/coaches, only the part of Sydney in which the club is based. If I'm promoting a sponsor with a decent footprint, then I get them all over the city or state.

    Any help appreciated.

    This is probably the first time I'm ever gonna actually give you a serious answer on anything ever. I use FB every now and again for my business but mainly for my fiancees Zumba and Pilates page she runs. If she's doing a call to action to get more members we use it and like any advertising and marketing the results vary a bit depending on the offer, reach etc and if we've spent even $20 and there's no ROI then we get annoyed. (I'd assume it's more to do this in Sydney ) flipside is its awesome if we get more clients based on a cheap promo ( in terms of $$$ that is )

    Best thing is the boost function is really tangible. It will tell you exactly how many people you've reached and in what area and you can go from there either they'll dig what you're laying down ( so make your vids as professional as you can ) and come on board or they'll think you're a bald arsehole who talks about powerwalls too much.

    But at least you'll know 🙂



  • @Rocky-Rockbottom said in Facebook ads - marketing in general:

    @MN5 said in Facebook ads - marketing in general:
    but mainly for my fiancees Zumba and Pilates page she runs.

    she must be a total spunk.
    this would have to be you then?:

    alt text

    alt text

    Dude, only pussies use machines



  • @MN5 said in Facebook ads - marketing in general:

    Dude, only pussies use machines

    Jeez.

    So you must own about 5 or 6 of them?



  • @MN5 said in Facebook ads - marketing in general:

    Best thing is the boost function is really tangible. It will tell you exactly how many people you've reached and in what area and you can go from there either they'll dig what you're laying down ( so make your vids as professional as you can )

    Yeah I've been watching the "Organic" vs "Paid" response counts. Seems to have purpose.

    Not sure on relative cost here compared to NZ. Been targeting $1 / day and getting a couple of weeks out of each one.

    Next round I'll start targeting Interests = Rugby



  • I was in the same boat when I took on that mantle for our American Football Club in Auckland, NTA. It can be done right for bugger all money really. We boosted half a dozen posts a season (the president was in a well paying job so he just decided to pay for them himself, but they cost sweet FA, really) and our club social media page went from having 150 members to about 1700 members in the space of a season. We also set up a website which generated lots of new players.

    You can target the audience you want. From memory our was straight males aged 18 - 40 who liked Rugby, League and American sports. The ads paid for themselves in the sense that we got a tonne of new players turning up, who all paid fees and that boosted the clubs coffers. Within 3 years we went from struggling to field just a premier team to having a team in all 3 grades and being the biggest club in the country.

    Slightly off topic, but in terms of sponsors, I kind of echo Mooshld's sentiments that most saw it as a donation. We got my parent's business (they were selling it anyway so they didn't give a shit), and a couple of the boys' employers who had some money in the budget left over for sponsorship. Probably our best move re sponsorship was linking up with a local physiotherapy clinic. We got a physio for free (without the levy on top of the ACC) to our trainings and games, and they paid for all the strapping tape. But in return, they got a heap of new clients which they claimed ACC for. Some of the boys had injuries dating back 5 or 6 years that they hadn't had seen to either because of cost or not being able to take time off work/family commitments to go to physio appointments.

    One of the main things we did that generated a heap of social media interest was just live updating the games on our team facebook page so that people who couldn't make it to the game could still keep an eye on what was happening. Basically once I stopped playing, I'd go watch the games and just run a live score thread on the page. With updated scores throughout the game. They were really popular and always generated new interest in the site. Coupled with periodic video clips being uploaded of touchdowns or people getting smashed, it's quite easy to get a lot of interest for bugger all cost and effort.



  • Good to hear - I've been playing a little with a couple of posts, and the Organic versus Boost is a ratio of 1:3 so that is pretty promising.

    Mostly there was a sponsor from last year I wanted to get on board again, so I went to their office, took some photos, and dropped off some playing kit (including our 10-year Anniversary jersey). That post is doing something similar in terms of a 1:3 ratio.

    Most importantly, the sponsor hit Like and Shared it, with a response to us. So I'm going back there to hit them up for a donation, produce a video for them, and get it promoted via YouTube.

    I only need one decent sponsor with about $5k, and all the players to fork over their $220 fees, in order to make it work. So if you've got any mates living in Sydney who want to play rugby - and aren't dickheads - tell them to google or FB this:

    Rouse Hill Renegades



  • @NTA Nick do you have a team of old fluffybunnies (>35) ?



  • Yeah. We call it "Our club" 😉

    In all seriousness, while we don't have a Masters team, there are a stack of veterans (at least one 50yo I know) playing Thirds at our club. Some days, even Seconds. There is a whitehaired old bloke who must be pushing 65 over at Canterbury.

    I'm turning 41 this year, and will probably pull the boots on a few times. Subbies is good fun. Sundays are generally aches and pains.

    PM me if you'd like more details.


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