I've probably told this story several times on here. But anecdote time.
I reckon I could well have been in attendance at the very first rugby game in NZ that played after-try music.
I moved to Wellington in 94, and started going to Athletic a few times a year, Wellington were a fun but flawed team to follow, and even with 12 to 15,000 Athletic Park would feel like it was humming.
First S12 season, Athletic Park, was like Wellington games but even better. Bigger crowds plus now the regional folk heroes to follow like Bull Allen, Norm Hewitt, Christian Cullen. Then in one game during this 96 or 97 season they would play the Hurricanes jingle after a try was scored. PA knowledge was pretty crude at the time, so it was speakers on the grass facing the stands and they were loud, I mean LOUD!
So after Cullen scores a typical spectacular Hurricanes try, the stadium is going off. Learner days for the PA guy , bit slow to start the jingle, Turns it on. It is so LOUD, last about 30 seconds by which time the players are back behind half way when he turns it off. Complete silence, pin drop silence. Everyone had stopped cheering as they couldn’t hear a thing anyway. Nervous giggles from a few places.
At this point in the normal process, the crowd near wherever the tryscorer stood for kick-off receipt would be giving him a special extra clap and cheer etc. Silence.
The marketing people needed to do an exit poll that day on what people thought of their ‘atmosphere-inducing’ innovation. Should have been nipped in the bud back in 1996.