NZR and AIG to part ways



  • Not sure this warrants a separate thread, but I didn't know where else to post this.

    Obviously, this affects all NZ rep teams.

    .

    AIG AND NZR PARTNERSHIP COMING TO AN END

    New Zealand Rugby (NZR) and Major Global Sponsor American International Group, Inc. (AIG) have announced today they will part ways, signalling the end of one of international rugby’s most successful partnerships.
    In signalling early their intention not to continue their sponsorship beyond 2021, NZR Chief Executive Mark Robinson said the international insurance giant was giving both organisations ample time to prepare for new opportunities in the future.
    
    “We have enjoyed a hugely successful and mutually beneficial commercial partnership that has helped both AIG and NZR to strengthen our respective brands on the world stage.
    
    “Through this partnership, NZR and the six national teams sponsored by AIG have been able to grow rugby’s presence in new and growing markets, with opportunities to play in new territories and introduce our teams to new fans all over the world.
    
    “AIG was particularly active behind our teams achieving many significant milestones: the All Blacks playing their first ever Test match on United States soil with return fixtures in Chicago; a triple header featuring the Māori All Blacks and Black Ferns in Chicago; the Māori All Blacks playing in new cities in Canada, matches in Osaka and Tokyo, and a first-time South American tour to Brazil and Chile.
    
    “Lengthy commercial partnerships such as this are unusual, and the lead-in time provided means NZR is very well placed to attract new sponsors,” Robinson said.
    
    “AIG has been a special partner not only because of their presence on the front of the treasured black jersey, but because they have been a leading voice on social issues that are dear to NZR and to our athletes.
    
    “We are proud that New Zealand Rugby players were the faces of their #EffortisEffort and #DiversityIsStrength campaigns, promoting positive social messages and equality on and off the sporting field. Such campaigns have received a number of accolades, including being recognised at prestigious international advertising ceremonies such as Cannes and the Clio Awards in New York.
    
    “AIG has been behind the All Blacks through a dominant period on-field, including a Rugby World Cup win in 2015, the Black Ferns’ 2017 Rugby World Cup win in Ireland, double gold at the Commonwealth Games and at the Sevens Rugby World Cup for the All Blacks Sevens and Black Ferns Sevens teams in 2018, while off-field, the All Blacks received the coveted Laureus Award and the Princess of Asturias Award.
    
    “We will continue to work with AIG through another exciting period for our teams – with both the men’s and women’s sevens teams seeking gold at the Tokyo Olympics later in 2020, and the Black Ferns heading into the Rugby World Cup 2021 as defending champions and the tournament’s host nation,” Robinson said.
    
    Daniel Glantz, AIG’s Global Head of Sponsorship and Strategic Partnerships, said: “We thank New Zealand Rugby for their partnership and are proud of our many accomplishments together. New Zealand Rugby’s staff and players have consistently demonstrated a commitment to excellence on and off the pitch, which has enhanced both of our brands and inspired rugby fans around the world.”
    
    AIG’s sponsorship is currently scheduled to conclude at the end of 2021.
    


  • remember the screams of pain when AIG was going to be on the AB shirt.

    I think we will miss that small emblem.....



  • @Hooroo I am still mourning the removal of the Steinlager one.



  • @Hooroo said in NZR and AIG to part ways:

    remember the screams of pain when AIG was going to be on the AB shirt.

    I think we will miss that small emblem.....

    Professional game. Given millenials are playing netball where you can run with the ball, perhaps they won't need the millions...



  • signalling the end of one of international rugby’s most successful partnerships.

    Woulda thought AB/Adidas would have been considered a bit more successful, 20 years last year...

    Have to assume they (NZR) have someone else lined up to take over, wonder what thier Logo will look like on Black!



  • i, for one, would like to thank AIG for using their American Government bailout money to ensure we won the 2015 world cup. thanks champs!!



  • @mariner4life said in NZR and AIG to part ways:

    i, for one, would like to thank AIG for using their American Government bailout money to ensure we won the 2015 world cup. thanks champs!!

    alt text



  • Good riddance

    (although the money was no doubt handy)



  • Does Air NZ have enough in the coffers to step in?



  • @raznomore No.

    I have nothing to back that up.



  • Ideally they should be looking for sponsors with either a small logo, or no more than 3, maybe 4 letters...

    Air New Zealand is too big to go on the front of the jersey.

    Some of NZs biggest companies....
    Fletcher Building - too long
    Fonterra - too long
    The Warehouse - too long
    Kmart - yeah nah

    If we look bigger...
    maybe a big Apple would work
    Amazon - too long
    Microsoft - too long
    Johnson & Johnson - too long
    Visa - do they still sponsor the Pumas?
    Nike - oh wait, Adidas....



  • @taniwharugby said in NZR and AIG to part ways:

    Ideally they should be looking for sponsors with either a small logo, or no more than 3, maybe 4 letters...

    Air New Zealand is too big to go on the front of the jersey.

    Some of NZs biggest companies....
    Fletcher Building - too long
    Fonterra - too long
    The Warehouse - too long
    Kmart - yeah nah

    If we look bigger...
    maybe a big Apple would work
    Amazon - too long
    Microsoft - too long
    Johnson & Johnson - too long
    Visa - do they still sponsor the Pumas?
    Nike - oh wait, Adidas....

    I'm not sure a NZ company will be willing to foot the bill? Does Vodafone sponsor any of the big players right now? Emirates? A large financial institution like HSBC? Better run it by Greta first.....



  • @canefan said in NZR and AIG to part ways:

    I'm not sure a NZ company will be willing to foot the bill? Does Vodafone sponsor any of the big players right now? Emirates? A large financial institution like HSBC? Better run it by Greta first.....

    Well I am not being too serious with the above, but the logo/name size will be an issue, despite the mis-givings about AIG, the logo sat well there...but HSBC do the 7s, would they be willing to stump up more cash for the ABs...



  • @taniwharugby ANd maybe they won't want the logo and we can go to a clean shirt...

    YEAH RIGHT



  • @canefan said in NZR and AIG to part ways:

    @taniwharugby said in NZR and AIG to part ways:

    Ideally they should be looking for sponsors with either a small logo, or no more than 3, maybe 4 letters...

    I'm not sure a NZ company will be willing to foot the bill? Does Vodafone sponsor any of the big players right now? Emirates? A large financial institution like HSBC? Better run it by Greta first.....

    Vodafone is the same as Vodacom, right? They sponsor Super Rugby in South Africa, don't they? Also the sponsors of the Bulls.



  • @Stargazer said in NZR and AIG to part ways:

    Vodafone is the same as Vodacom, right?

    Vodafone (who can't spell and shouldn't be allowed to parent anybody) are the parent / majority shareholder in Vodacom.



  • The size of the name doesn't really matter if the sponsor is Silver Fern Farms with a logo like this:

    0b352c50-583c-413d-b466-03f3a9e19feb-image.png

    .

    I suspect we need to look at an international sponsor though; most NZ companies are probably too small.

    Big companies with a short name:
    AEG
    AT&T
    UPS
    Ford
    BP
    3M



  • Just go to Amazon.

    Then we can buy the best players in the world, the NPC will be the world's best 2nd tier comp, and all the good kiwi players will stay home. Amazon can steam the whole thing on their new service.

    I look forward to Semi Radradra, Liam Williams, and Sinkler playing for BOP.



  • @Stargazer Ford already sponsor the ABs, so probabl yhave had the chance to be a jersey sponsor, but the step up in cash?

    DHL seem to like rugby too, but thier red & yellow logo on Black 🤢

    @mariner4life didnt NZR investigate the streaming avenue, and given they recently re-did thier contract with SKy I expect the streaming thing to make squizillions from Bezos wasnt viable 🤷♂



  • @taniwharugby said in NZR and AIG to part ways:

    @mariner4life didnt NZR investigate the streaming avenue, and given they recently re-did thier contract with SKy I expect the streaming thing to make squizillions from Bezos wasnt viable

    maybe they thought Bezos was a Cantab and just dismissed him on principle?



  • @mariner4life said in NZR and AIG to part ways:

    Just go to Amazon.

    Then we can buy the best players in the world, the NPC will be the world's best 2nd tier comp, and all the good kiwi players will stay home. Amazon can steam the whole thing on their new service.

    I look forward to Semi Radradra, Liam Williams, and Sinkler playing for BOP.

    Sell them a behind the scenes hard knocks style show as well



  • @canefan those Tour shows Ric Salizzo used to do were god fun, but I dont expect they'd be as good with current tours and the sanitised versions NZR would require.



  • The report claimed the package could be offered to a major United States investor, or a Japanese advertising agency, which could then on-sell to companies wanting their names on the New Zealand teams' jerseys.
    

    Yikes. Could this mean that the ABs will no longer have a say in what logo goes on the jersey? Will we see jerseys with ridiculously big names at the front, in horrendous colours and fonts?
    .

    https://www.stuff.co.nz/sport/rugby/all-blacks/121827591/all-blacks-aim-to-raise-300-million-in-jersey-rights-deal-with-private-investor



  • @Stargazer said in NZR and AIG to part ways:

    The report claimed the package could be offered to a major United States investor, or a Japanese advertising agency, which could then on-sell to companies wanting their names on the New Zealand teams' jerseys.
    

    Yikes. Could this mean that the ABs will no longer have a say in what logo goes on the jersey? Will we see jerseys with ridiculously big names at the front, in horrendous colours and fonts?
    .

    https://www.stuff.co.nz/sport/rugby/all-blacks/121827591/all-blacks-aim-to-raise-300-million-in-jersey-rights-deal-with-private-investor

    Why would you jump to that conclusion?



  • @Kirwan Don't you k now the difference between questions and conclusions?



  • @Stargazer said in NZR and AIG to part ways:

    @Kirwan Don't you k now the difference between questions and conclusions?

    You made a judgement in order to ask the question. One not substantianted by anything in the article.

    Seems ike a kneejerk reaction to me.



  • @Kirwan I don't have to substantiate anything if I ask questions. People have to substantiate answers. No kneejerk here.



  • @Stargazer said in NZR and AIG to part ways:

    @Kirwan I don't have to substantiate anything if I ask questions. People have to substantiate answers. No kneejerk here.

    Righto.

    Good talk.



  • Might be avoidable you know. We are a LONG way from getting rugby back here IMHO. Likely not this year.

    Means lots of exposure / tv right etc to NZ which will raise some cash.