Marketing Rugby/Social Media etc
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@Kiwiwomble said in Ranfurly Shield:
@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
i would make a bigger deal of things like the duane monkley medal standings, get some rivalry games going, look to release AB's for big rivalry game if possible, special rounds with special jerseys, try of the round and year comps...a lot of it is trivial...but it works getting new or casual fans into it
After watching some Kayo recently the other big thing is to have every commentator, host, etc say how great the game I every opportunity they get. It works for the NRL.
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@Nepia said in Ranfurly Shield:
@Kiwiwomble said in Ranfurly Shield:
@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
i would make a bigger deal of things like the duane monkley medal standings, get some rivalry games going, look to release AB's for big rivalry game if possible, special rounds with special jerseys, try of the round and year comps...a lot of it is trivial...but it works getting new or casual fans into it
After watching some Kayo recently the other big thing is to have every commentator, host, etc say how great the game I every opportunity they get. It works for the NRL.
Rugby, in Australia especially, are going down the 'everything wrong with the game' path and cementing bad opinions
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@Crucial said in Ranfurly Shield:
@Nepia said in Ranfurly Shield:
@Kiwiwomble said in Ranfurly Shield:
@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
i would make a bigger deal of things like the duane monkley medal standings, get some rivalry games going, look to release AB's for big rivalry game if possible, special rounds with special jerseys, try of the round and year comps...a lot of it is trivial...but it works getting new or casual fans into it
After watching some Kayo recently the other big thing is to have every commentator, host, etc say how great the game I every opportunity they get. It works for the NRL.
Rugby, in Australia especially, are going down the 'everything wrong with the game' path and cementing bad opinions
they have to
It's not Rugby Australia's fault we can't get close to winning Super Rugby, it's the game's/NZRU's fault
It's not Rugby Australia's fault the Wallabies are 9th in the world, it's the game's fault.
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@Stargazer said in Marketing Rugby/Social Media etc:
I don't what you expect from their social media, but I think they're doing fine with respect to the NPC. It's some provincial unions, particularly, who should up their social media efforts.
I would like to see more consistency around the release of information
During SR the Aussies teams all released their 23's at the exact same time on Wednesday evening. Apart from the midweek match I would like to see all NPC teams listed on Thursday afternoon
That consistency makes it easier for fans to follow. That certainty also allows the media to plan to write articles for consumption on Friday
A similar thing should be done for injuries. On Tuesday afternoon There should be a consolidated list on injured players and/or players that need to pass fitness tests later in the week. Of course this list is likely to change but it's keeping the fans informed. It also allows the media to write articles for consumption on Wednesday.
Who knows that might even encourage some conjecture about the team namings.
Currently discussion in the media or even on TSF is so difficult because fans don't have basic information and the teams are released in a haphazard way. It shouldn't be a chore to follow your team, the information should be easy to find
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I think the impact of womens rugby is worth noting too
I think some people thought the addition of female competitions would mean the coverage of the men's game would remain the same and there would be additional coverage about the womens game
The reality is the amount of media coverage on rugby in total is probably about the same. However some of the articles is now diverted to another competition. So from the male NPC perspective the coverage has had a sudden drop
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@Duluth said in Marketing Rugby/Social Media etc:
I think the impact of womens rugby is worth noting too
I think some people thought the addition of female competitions would mean the coverage of the men's game would remain the same and there would be additional coverage about the womens game
The reality is the amount of media coverage on rugby in total is probably about the same. However some of the articles is now diverted to another competition. So from the male NPC perspective the coverage has had a sudden drop
I get the theory but not really the case. Press and TV reports on FPC were so light that they seemed to be squeezed in around NPC when both were on at the same time.
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Speaking about Women's rugby. Not directed at NZR (but they may have had to approve via RWC) there is a totally tone deaf sponsor 'competition' running at the moment around the Women's RWC whereby public can bid for a prize pack for tickets and special 'glamping' at EP. Here's the rub though, highest bidder gets to meet Dan Carter. Not a Women's game star but one from the mens game. Proceeds from the bidding go to an Australian conservation charity and, of course, the so called prize can only be won by someone that has the money to pay for it. A failure of promotion in so many ways. Great thinking Mastercard.
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@Duluth I don't think the drop in media coverage of the NPC has any link with media coverage of the FPC. I think the drop has everything to do with the number of sports journos that have lost their job (about two-three years ago) and the overall reduction in regional coverage (sports and non-sports subjects alike).
There used to be a separate article on Stuff about every NPC game. There simply aren't enough sports journos locally anymore to report on games. In some regions, they still have the reporters, and you see every game covered (Manawatu and Southland on Stuff; Otago in the OTD). In other regions, there were several sports journos, each reporting on one or more sports; now there's one that has to cover all sports, and then rugby sometimes misses out). Again, in other regions, there's no sports reporter at all anymore, and then it depends on a general subjects journo or editor, whether there will be an article on a game, or not.
There hasn't been an increase in reporting on women's games.
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Where I grew up and where I live now, the rugby coverage by the papers has gone to shit. The Franklin County News is the local paper for the Pukekohe region and used be good for local sports news. Reading it now, you will read articles that you will read in any other Auckland community paper with only local specific ads and nothing about the North Waikato part of the region.
Dale Budge has filled the gap for sport with his Counties sports hub website.
The Waikato times is not as god as it was since Evan Pegden finished.
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The Waikato Times does have a Sports journalist (Aaron Goile) but he's just as likely to write an article about the ABs or cricket (refer to today's newspaper) than the Chiefs or Waikato. Basically, Stuff has become national at the expense of local reporting.
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Another example of how the afl try and make everything important
Making the balls for the final, the wife just saw me watching and commented to the effect “wow, this game is a big deal”
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@mariner4life said in Marketing Rugby/Social Media etc:
@Crucial said in Ranfurly Shield:
@Nepia said in Ranfurly Shield:
@Kiwiwomble said in Ranfurly Shield:
@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
i would make a bigger deal of things like the duane monkley medal standings, get some rivalry games going, look to release AB's for big rivalry game if possible, special rounds with special jerseys, try of the round and year comps...a lot of it is trivial...but it works getting new or casual fans into it
After watching some Kayo recently the other big thing is to have every commentator, host, etc say how great the game I every opportunity they get. It works for the NRL.
Rugby, in Australia especially, are going down the 'everything wrong with the game' path and cementing bad opinions
they have to
It's not Rugby Australia's fault we can't get close to winning Super Rugby, it's the game's/NZRU's fault
It's not Rugby Australia's fault the Wallabies are 9th in the world, it's the game's fault.
Stockholm Syndrome?
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@booboo said in Marketing Rugby/Social Media etc:
@mariner4life said in Marketing Rugby/Social Media etc:
@Crucial said in Ranfurly Shield:
@Nepia said in Ranfurly Shield:
@Kiwiwomble said in Ranfurly Shield:
@Stargazer said in Ranfurly Shield:
@Kiwiwomble So that tree is one example. How else do they "build excitement" on other social media accounts? I just don't know what more you guys expect to see?
i would make a bigger deal of things like the duane monkley medal standings, get some rivalry games going, look to release AB's for big rivalry game if possible, special rounds with special jerseys, try of the round and year comps...a lot of it is trivial...but it works getting new or casual fans into it
After watching some Kayo recently the other big thing is to have every commentator, host, etc say how great the game I every opportunity they get. It works for the NRL.
Rugby, in Australia especially, are going down the 'everything wrong with the game' path and cementing bad opinions
they have to
It's not Rugby Australia's fault we can't get close to winning Super Rugby, it's the game's/NZRU's fault
It's not Rugby Australia's fault the Wallabies are 9th in the world, it's the game's fault.
Stockholm Syndrome?
Use a little bit of reading comprehension and get back to me
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Quarter Finals time in NPC, the first game is just over a day away
So what's the coverage like on various websites?
Suff's rugby page has one story although it's more about Foster's opinion of RTS playing on the wing. If RTS wasn't playing would there be an article on the NPC?
Newshub's rugby page. They have a team naming page that has the Auckland side on it
TVNZ's rugby page. Zero coverage of the NPC this week
NZ Heralds rugby page. Zero
Rugbypass has a story on the Auckland side naming. Another story is tagged as being about the NPC but is really about a new SR signing
The official competition site has no stories about upcoming matches. They have a page where the teams will be named on it. This page went live about a day after Auckland named it's side
North Harbour has released it's side (it's on the official site) However they haven't put it on their website or social media yet
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@Duluth The Bay has produced the joke statement about cowbells and plenty of training photos which also show me Emoni should be fit this weekend. No team yet, but they only do once released
They have had a good social media presence this term. The Chiefs should hire them lol
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@Duluth Several posts on the Hawke's Bay RU social media, including the announcement of an open Captain's run (tomorrow).
Also an article in the Hawke's Bay Today, two days ago, and there probably will be one after the team naming.
I think there may be more coverage if you look at local/regional sites affiliated to the Herald or Stuff.
The official site indeed doesn't have many stories, but there are several posts with stats, clips etc on their social media.
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@Stargazer said in Marketing Rugby/Social Media etc:
Several posts on the Hawke's Bay RU social media, including the announcement of an open Captain's run (tomorrow).
Also an article in the Hawke's Bay Today, two days ago, and there probably will be one after the team naming.
Some teams have OK social media and yes regional coverage is better. The ODT had pretty good coverage while Otago was in the comp etc
The decline in general coverage is real and it is getting worse each year.
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this was a missed opportunity, i remember they just left the seats to the supporters club to sell off (got a row of three for the bach), but a bit of work, some cheap plaques showing which stand etc, easy money spinner
now theyve found 1400 of them just sitting in a warehouse and theyre giving them away
Ultimate sports relic: Carisbrook seats in search of new home
Thousands of fans sat in the seats at Carisbrook making memories as they watched local sport before the stadium closed in 2011. Now, 1400 of those...
