Beer thread
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Craft beer has fast become like wine. If you want the best or the boutique you have to accept that you will pay more than the incremental difference in quality.
Before the huge boom in brewery choice you also payed for access to something that tasted different to the mass produced stuff. Now their is plenty of variety at various price points.
I simply won't pay the stupid prices simply for AFIPA (another fucking IPA) just because it is from a brewery I haven't tried. That is a sure fire way to go broke now. Occasionally you have to if that is all that is on offer.
I'm happy to pay a little more for a product that is putting some effort in providing me a new taste experience though and if I want something special will fork out accordingly.
You don't drink the best wine as a daily drink (unless you have more money than sense or a massive interest in it as a hobby)
The quality of beers at the next level down has improved markedly over the last few years. I can get a contract brewed RIPA from Lidl for 99p that tastes no different to a random selection of the same at a hipster shop at 3 times the price. Put it in a glass and tell someone it's for some obscure craft brewery and they'd say it was quite nice.
That 99p can is still being sold way above its mass equivalent too.
It's mostly all better than the mass tap lagers which only taste good first sip when really cold and certainly better than Waikato. -
@mn5 said in Beer thread:
@nzzp said in Beer thread:
@stockcar86 said in Beer thread:
@nzzp said in Beer thread:
@mn5 said in Beer thread:
I'm drinking now....it's great.
https://epicbeer.com/collections/beers/products/epic-christmas-pack-2018
14 beers for $99. And tasty ones too
ordered
yeah, me too. Merry farking Christmas, Ferners
Epic beer is like Epic by Faith No More.
Extremely overrated.
WHAT.A.TOOL
I like this beer so this must be the best because I'm just a big twat
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@hooroo said in Beer thread:
@mn5 said in Beer thread:
@nzzp said in Beer thread:
@stockcar86 said in Beer thread:
@nzzp said in Beer thread:
@mn5 said in Beer thread:
I'm drinking now....it's great.
https://epicbeer.com/collections/beers/products/epic-christmas-pack-2018
14 beers for $99. And tasty ones too
ordered
yeah, me too. Merry farking Christmas, Ferners
Epic beer is like Epic by Faith No More.
Extremely overrated.
WHAT.A.TOOL
I like this beer so this must be the best because I'm just a big twat
Yeah but you drink Waikato Draught.
Actually I'm far less bad than I used to be. Still love a Corona on a hot day.
Like I drug addict having a moment of clarity I saw how close I was getting to being a full blown beer dick and I backed off accordingly.
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@mn5 said in Beer thread:
@hooroo said in Beer thread:
@mn5 said in Beer thread:
@nzzp said in Beer thread:
@stockcar86 said in Beer thread:
@nzzp said in Beer thread:
@mn5 said in Beer thread:
I'm drinking now....it's great.
https://epicbeer.com/collections/beers/products/epic-christmas-pack-2018
14 beers for $99. And tasty ones too
ordered
yeah, me too. Merry farking Christmas, Ferners
Epic beer is like Epic by Faith No More.
Extremely overrated.
WHAT.A.TOOL
I like this beer so this must be the best because I'm just a big twat
Yeah but you drink Waikato Draught.
Actually I'm far less bad than I used to be. Still love a Corona on a hot day.
Like I drug addict having a moment of clarity I saw how close I was getting to being a full blown beer dick and I backed off accordingly.
I'm sorry but you missed the boat in backing off, you sound like a twat.
I drink Waikato along with a lot of other beers.
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@hooroo said in Beer thread:
@mn5 said in Beer thread:
@hooroo said in Beer thread:
@mn5 said in Beer thread:
@nzzp said in Beer thread:
@stockcar86 said in Beer thread:
@nzzp said in Beer thread:
@mn5 said in Beer thread:
I'm drinking now....it's great.
https://epicbeer.com/collections/beers/products/epic-christmas-pack-2018
14 beers for $99. And tasty ones too
ordered
yeah, me too. Merry farking Christmas, Ferners
Epic beer is like Epic by Faith No More.
Extremely overrated.
WHAT.A.TOOL
I like this beer so this must be the best because I'm just a big twat
Yeah but you drink Waikato Draught.
Actually I'm far less bad than I used to be. Still love a Corona on a hot day.
Like I drug addict having a moment of clarity I saw how close I was getting to being a full blown beer dick and I backed off accordingly.
I'm sorry but you missed the boat in backing off, you sound like a twat.
I drink Waikato along with a lot of other beers.
I probably did but it's only the fern. Not real life.
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@mn5 said in Beer thread:
@hooroo said in Beer thread:
@mn5 said in Beer thread:
@hooroo said in Beer thread:
@mn5 said in Beer thread:
@nzzp said in Beer thread:
@stockcar86 said in Beer thread:
@nzzp said in Beer thread:
@mn5 said in Beer thread:
I'm drinking now....it's great.
https://epicbeer.com/collections/beers/products/epic-christmas-pack-2018
14 beers for $99. And tasty ones too
ordered
yeah, me too. Merry farking Christmas, Ferners
Epic beer is like Epic by Faith No More.
Extremely overrated.
WHAT.A.TOOL
I like this beer so this must be the best because I'm just a big twat
Yeah but you drink Waikato Draught.
Actually I'm far less bad than I used to be. Still love a Corona on a hot day.
Like I drug addict having a moment of clarity I saw how close I was getting to being a full blown beer dick and I backed off accordingly.
I'm sorry but you missed the boat in backing off, you sound like a twat.
I drink Waikato along with a lot of other beers.
I probably did but it's only the fern. Not real life.
So are you more of a beer twat in real life or on the fern? Could go either way.
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@crucial said in Beer thread:
@mn5 said in Beer thread:
@hooroo said in Beer thread:
@mn5 said in Beer thread:
@hooroo said in Beer thread:
@mn5 said in Beer thread:
@nzzp said in Beer thread:
@stockcar86 said in Beer thread:
@nzzp said in Beer thread:
@mn5 said in Beer thread:
I'm drinking now....it's great.
https://epicbeer.com/collections/beers/products/epic-christmas-pack-2018
14 beers for $99. And tasty ones too
ordered
yeah, me too. Merry farking Christmas, Ferners
Epic beer is like Epic by Faith No More.
Extremely overrated.
WHAT.A.TOOL
I like this beer so this must be the best because I'm just a big twat
Yeah but you drink Waikato Draught.
Actually I'm far less bad than I used to be. Still love a Corona on a hot day.
Like I drug addict having a moment of clarity I saw how close I was getting to being a full blown beer dick and I backed off accordingly.
I'm sorry but you missed the boat in backing off, you sound like a twat.
I drink Waikato along with a lot of other beers.
I probably did but it's only the fern. Not real life.
So are you more of a beer twat in real life or on the fern? Could go either way.
Depends on the company. My beer wankness has never triggered anyone in real life like it did on the fern for Hooroo though so I'll have to work on that...
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Just reading this in the Your Weekend supplement. You might not agree with all of his choices but there are plenty of suggestions to try.
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@bovidae said in Beer thread:
Just reading this in the Your Weekend supplement. You might not agree with all of his choices but there are plenty of suggestions to try.
I read it but won't comment cos @Hooroo might get triggered again.
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@mn5 said in Beer thread:
@bovidae said in Beer thread:
Just reading this in the Your Weekend supplement. You might not agree with all of his choices but there are plenty of suggestions to try.
I read it but won't comment cos @Hooroo might get triggered again.
I dunno if calling you a twat is being triggered
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@hooroo said in Beer thread:
@mn5 said in Beer thread:
@bovidae said in Beer thread:
Just reading this in the Your Weekend supplement. You might not agree with all of his choices but there are plenty of suggestions to try.
I read it but won't comment cos @Hooroo might get triggered again.
I dunno if calling you a twat is being triggered
I'd call it Monday.
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Really like finding NZ craft beers in my local bottle store. They are so hard to come by. Was pleasantly surprised to get some Good George IPA and Liberty Knife Fight but has to pay for the latter with most my allowance(you heard correctly...).
Would love to get more Garage Project over here, which wouldn't be too hard considering they have a new batch of something every 5 minutes.
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@mn5 said in Beer thread:
@nzzp said in Beer thread:
@stockcar86 said in Beer thread:
@nzzp said in Beer thread:
@mn5 said in Beer thread:
I'm drinking now....it's great.
https://epicbeer.com/collections/beers/products/epic-christmas-pack-2018
14 beers for $99. And tasty ones too
ordered
yeah, me too. Merry farking Christmas, Ferners
Epic beer is like Epic by Faith No More.
Extremely overrated.
Shut your whore mouth .
Panhead is overrated .
Probably, I can never remember or care what hipster beers I’ve tasted.
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Good George tend to sell their beers in squealers so I wouldn't think they'd travel as well as cans or bottles. Maybe their exported product is different?
If I was going to label one NZ beer as overrrated it would be Moa. I've never really liked any of their beers.
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@bovidae said in Beer thread:
Good George tend to sell their beers in squealers so I wouldn't think they'd travel as well as cans or bottles. Maybe their exported product is different?
If I was going to label one NZ beer as overrrated it would be Moa. I've never really liked any of their beers.
I don't think Moa is over-rated by anyone except Moa themselves.
They got themselves into a tangle marketing with a mis-read of the market and have struggled (despite many reboots) to find their niche.
There is nothing wrong with the quality of the beer itself (that White IPA is a very nice drop) but the styles/price point/image have never gelled.
As I understand it (and am happy to be corrected), Moa was invested in by the original founders of 42 Below Vodka after they sold that brand for big money. They could see that beer was going to be the next change area in the liquor market but instead of going for a hipster/craft beer market (understandable due to the limited market size in NZ) they tried to create a new big player brand with an image of high quality but using newer beer styles. They ended up falling in the gap between quality craft and big brand lager. It was the gap they targeted but the market wasn't really there.
I think they had ambitions to create another worldwide niche brand supplying hotels, high end bars and restaurants etc which would then sell out to a mega international.
They tried the champagne bottle style, the labels that looked like awards and at one point tried to reverse the situation and be a 'craft beer' which was really dumb.
For a while you could get cases of session IPA from the supermarket really cheap as they went for volume but destroyed the high level image by sitting alongside the Boundary Roads.At one point I thought they had discovered a really good product when they did a trial with AirNZ with a run of small (I think 200ml) aluminium bottle things. Looked great, looked high end, low weight for airlines. Not sure why it didn't take off as it was quite impressive and exactly the pitch they were originally after. I think at the time there was big shareholder pressure to simply up the income volume which resulted in the supermarket case situation.
Funny thing is, I reckon that 'gap' for a mass marketed high end 'non-lager' exists more than ever. It just needs a right place right time situation.
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@crucial said in Beer thread:
@bovidae said in Beer thread:
Good George tend to sell their beers in squealers so I wouldn't think they'd travel as well as cans or bottles. Maybe their exported product is different?
If I was going to label one NZ beer as overrrated it would be Moa. I've never really liked any of their beers.
I don't think Moa is over-rated by anyone except Moa themselves.
They got themselves into a tangle marketing with a mis-read of the market and have struggled (despite many reboots) to find their niche.
There is nothing wrong with the quality of the beer itself (that White IPA is a very nice drop) but the styles/price point/image have never gelled.
As I understand it (and am happy to be corrected), Moa was invested in by the original founders of 42 Below Vodka after they sold that brand for big money. They could see that beer was going to be the next change area in the liquor market but instead of going for a hipster/craft beer market (understandable due to the limited market size in NZ) they tried to create a new big player brand with an image of high quality but using newer beer styles. They ended up falling in the gap between quality craft and big brand lager. It was the gap they targeted but the market wasn't really there.
I think they had ambitions to create another worldwide niche brand supplying hotels, high end bars and restaurants etc which would then sell out to a mega international.
They tried the champagne bottle style, the labels that looked like awards and at one point tried to reverse the situation and be a 'craft beer' which was really dumb.
For a while you could get cases of session IPA from the supermarket really cheap as they went for volume but destroyed the high level image by sitting alongside the Boundary Roads.At one point I thought they had discovered a really good product when they did a trial with AirNZ with a run of small (I think 200ml) aluminium bottle things. Looked great, looked high end, low weight for airlines. Not sure why it didn't take off as it was quite impressive and exactly the pitch they were originally after. I think at the time there was big shareholder pressure to simply up the income volume which resulted in the supermarket case situation.
Funny thing is, I reckon that 'gap' for a mass marketed high end 'non-lager' exists more than ever. It just needs a right place right time situation.
I saw what you did there. Subtle.
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@catogrande said in Beer thread:
@crucial said in Beer thread:
@bovidae said in Beer thread:
Good George tend to sell their beers in squealers so I wouldn't think they'd travel as well as cans or bottles. Maybe their exported product is different?
If I was going to label one NZ beer as overrrated it would be Moa. I've never really liked any of their beers.
I don't think Moa is over-rated by anyone except Moa themselves.
They got themselves into a tangle marketing with a mis-read of the market and have struggled (despite many reboots) to find their niche.
There is nothing wrong with the quality of the beer itself (that White IPA is a very nice drop) but the styles/price point/image have never gelled.
As I understand it (and am happy to be corrected), Moa was invested in by the original founders of 42 Below Vodka after they sold that brand for big money. They could see that beer was going to be the next change area in the liquor market but instead of going for a hipster/craft beer market (understandable due to the limited market size in NZ) they tried to create a new big player brand with an image of high quality but using newer beer styles. They ended up falling in the gap between quality craft and big brand lager. It was the gap they targeted but the market wasn't really there.
I think they had ambitions to create another worldwide niche brand supplying hotels, high end bars and restaurants etc which would then sell out to a mega international.
They tried the champagne bottle style, the labels that looked like awards and at one point tried to reverse the situation and be a 'craft beer' which was really dumb.
For a while you could get cases of session IPA from the supermarket really cheap as they went for volume but destroyed the high level image by sitting alongside the Boundary Roads.At one point I thought they had discovered a really good product when they did a trial with AirNZ with a run of small (I think 200ml) aluminium bottle things. Looked great, looked high end, low weight for airlines. Not sure why it didn't take off as it was quite impressive and exactly the pitch they were originally after. I think at the time there was big shareholder pressure to simply up the income volume which resulted in the supermarket case situation.
Funny thing is, I reckon that 'gap' for a mass marketed high end 'non-lager' exists more than ever. It just needs a right place right time situation.
I saw what you did there. Subtle.
I wondered when I typed that whether some smart arse would pick up on that choice of words and whether I should change them. Left them there as an experiment to see who it would be
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@crucial said in Beer thread:
@catogrande said in Beer thread:
@crucial said in Beer thread:
@bovidae said in Beer thread:
Good George tend to sell their beers in squealers so I wouldn't think they'd travel as well as cans or bottles. Maybe their exported product is different?
If I was going to label one NZ beer as overrrated it would be Moa. I've never really liked any of their beers.
I don't think Moa is over-rated by anyone except Moa themselves.
They got themselves into a tangle marketing with a mis-read of the market and have struggled (despite many reboots) to find their niche.
There is nothing wrong with the quality of the beer itself (that White IPA is a very nice drop) but the styles/price point/image have never gelled.
As I understand it (and am happy to be corrected), Moa was invested in by the original founders of 42 Below Vodka after they sold that brand for big money. They could see that beer was going to be the next change area in the liquor market but instead of going for a hipster/craft beer market (understandable due to the limited market size in NZ) they tried to create a new big player brand with an image of high quality but using newer beer styles. They ended up falling in the gap between quality craft and big brand lager. It was the gap they targeted but the market wasn't really there.
I think they had ambitions to create another worldwide niche brand supplying hotels, high end bars and restaurants etc which would then sell out to a mega international.
They tried the champagne bottle style, the labels that looked like awards and at one point tried to reverse the situation and be a 'craft beer' which was really dumb.
For a while you could get cases of session IPA from the supermarket really cheap as they went for volume but destroyed the high level image by sitting alongside the Boundary Roads.At one point I thought they had discovered a really good product when they did a trial with AirNZ with a run of small (I think 200ml) aluminium bottle things. Looked great, looked high end, low weight for airlines. Not sure why it didn't take off as it was quite impressive and exactly the pitch they were originally after. I think at the time there was big shareholder pressure to simply up the income volume which resulted in the supermarket case situation.
Funny thing is, I reckon that 'gap' for a mass marketed high end 'non-lager' exists more than ever. It just needs a right place right time situation.
I saw what you did there. Subtle.
I wondered when I typed that whether some smart arse would pick up on that choice of words and whether I should change them. Left them there as an experiment to see who it would be
I would say that was ironical except, well, you know, Kiwis and irony.
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@catogrande said in Beer thread:
@crucial said in Beer thread:
@catogrande said in Beer thread:
@crucial said in Beer thread:
@bovidae said in Beer thread:
Good George tend to sell their beers in squealers so I wouldn't think they'd travel as well as cans or bottles. Maybe their exported product is different?
If I was going to label one NZ beer as overrrated it would be Moa. I've never really liked any of their beers.
I don't think Moa is over-rated by anyone except Moa themselves.
They got themselves into a tangle marketing with a mis-read of the market and have struggled (despite many reboots) to find their niche.
There is nothing wrong with the quality of the beer itself (that White IPA is a very nice drop) but the styles/price point/image have never gelled.
As I understand it (and am happy to be corrected), Moa was invested in by the original founders of 42 Below Vodka after they sold that brand for big money. They could see that beer was going to be the next change area in the liquor market but instead of going for a hipster/craft beer market (understandable due to the limited market size in NZ) they tried to create a new big player brand with an image of high quality but using newer beer styles. They ended up falling in the gap between quality craft and big brand lager. It was the gap they targeted but the market wasn't really there.
I think they had ambitions to create another worldwide niche brand supplying hotels, high end bars and restaurants etc which would then sell out to a mega international.
They tried the champagne bottle style, the labels that looked like awards and at one point tried to reverse the situation and be a 'craft beer' which was really dumb.
For a while you could get cases of session IPA from the supermarket really cheap as they went for volume but destroyed the high level image by sitting alongside the Boundary Roads.At one point I thought they had discovered a really good product when they did a trial with AirNZ with a run of small (I think 200ml) aluminium bottle things. Looked great, looked high end, low weight for airlines. Not sure why it didn't take off as it was quite impressive and exactly the pitch they were originally after. I think at the time there was big shareholder pressure to simply up the income volume which resulted in the supermarket case situation.
Funny thing is, I reckon that 'gap' for a mass marketed high end 'non-lager' exists more than ever. It just needs a right place right time situation.
I saw what you did there. Subtle.
I wondered when I typed that whether some smart arse would pick up on that choice of words and whether I should change them. Left them there as an experiment to see who it would be
I would say that was ironical except, well, you know, Kiwis and irony.
My Mum taught me irony before I left home.
It was either that or wearing creased shirts.
