@Nepia said in Beer thread:
@jegga said in Beer thread:
@Crucial said in Beer thread:
@catogrande said in Beer thread:
@crucial said in Beer thread:
@catogrande said in Beer thread:
@crucial said in Beer thread:
@bovidae said in Beer thread:
Good George tend to sell their beers in squealers so I wouldn't think they'd travel as well as cans or bottles. Maybe their exported product is different?
If I was going to label one NZ beer as overrrated it would be Moa. I've never really liked any of their beers.
I don't think Moa is over-rated by anyone except Moa themselves.
They got themselves into a tangle marketing with a mis-read of the market and have struggled (despite many reboots) to find their niche.
There is nothing wrong with the quality of the beer itself (that White IPA is a very nice drop) but the styles/price point/image have never gelled.
As I understand it (and am happy to be corrected), Moa was invested in by the original founders of 42 Below Vodka after they sold that brand for big money. They could see that beer was going to be the next change area in the liquor market but instead of going for a hipster/craft beer market (understandable due to the limited market size in NZ) they tried to create a new big player brand with an image of high quality but using newer beer styles. They ended up falling in the gap between quality craft and big brand lager. It was the gap they targeted but the market wasn't really there.
I think they had ambitions to create another worldwide niche brand supplying hotels, high end bars and restaurants etc which would then sell out to a mega international.
They tried the champagne bottle style, the labels that looked like awards and at one point tried to reverse the situation and be a 'craft beer' which was really dumb.
For a while you could get cases of session IPA from the supermarket really cheap as they went for volume but destroyed the high level image by sitting alongside the Boundary Roads.
At one point I thought they had discovered a really good product when they did a trial with AirNZ with a run of small (I think 200ml) aluminium bottle things. Looked great, looked high end, low weight for airlines. Not sure why it didn't take off as it was quite impressive and exactly the pitch they were originally after. I think at the time there was big shareholder pressure to simply up the income volume which resulted in the supermarket case situation.
Funny thing is, I reckon that 'gap' for a mass marketed high end 'non-lager' exists more than ever. It just needs a right place right time situation.
I saw what you did there. Subtle.
I wondered when I typed that whether some smart arse would pick up on that choice of words and whether I should change them. Left them there as an experiment to see who it would be
I would say that was ironical except, well, you know, Kiwis and irony.
My Mum taught me irony before I left home.
It was either that or wearing creased shirts.
Ffs.
Anyway as per @Nepia suggestion I'm on my second box of Wakachang, its good to be able to support Leigh Harts comedy stylings in some way and the beer is actually pretty good
Seriously, when are we getting that downvote button?
I'd be in the negatives pretty quickly.
